Google's latest broad core algorithm update, released over the past two weeks, has caused fluctuation in search rankings across numerous sectors. As is common with Google updates focused on relevance and content quality, some sites have gained while others lost out during this round. This instability has provided a window of opportunity for smaller search rivals like Microsoft Bing to convince affected companies to diversify beyond Google search. Bing Aims to Capitalize on Google Core Update Rollercoaster.
Reports suggest that health, finance, travel, and education sites were among the most impacted during this core update rollout. Google updates centered on enhancing relevance often witness churn in rankings for such lucrative industries. As high-traffic sites grapple with Google tracking tools to determine ranking drops and course corrections, Bing has opened its arms to disenchanted website owners.
Bing claims that excessive dependency by businesses on Google's algorithm for revenue can be risky in case of turbulent updates. By adopting Bing and other search platforms, sites can hedge risks and expand audience reach. For companies affected in the latest core update, Bing has offered free ad credits and search log analysis support to demonstrate additional opportunities.
Industry analysts believe that emphasizing Google risks is a smart strategy for Bing in targeting website owners frustrated with ranking shakes. However, shifting search traffic from entrenched Google habits remains an uphill task. By highlighting revenue potential beyond Google, Bing aims for a small yet steadily growing pie of the search market in the long run - especially in the aftermath of Google algorithm tremors.
The dynamics between search leader Google and distant second Bing continue to evolve with each update rollout. For website owners, it underlines the importance of diversifying reach across multiple platforms to build resilience and cut reliance on a single algorithmic source for sustaining business.
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